The Dynamics of a Flexible Firm

The flexible firm has become an integral part of world business practice and is becoming increasingly important in a firm's quest to maintain and enhance profitability in what has become an increasingly competitive market with the onset and development of globalisation - a phenomenon which has undoubtedly created what can be deemed 'the new economy'. Indeed it can certainly be argued that the 'flexible firm' is extremely evident and applicable in Australia and perhaps one of the best industries to study these changes and the characteristics of a flexible firm is the airline industry of Australia which has, over the last 20 years, endured unprecedented deregulation and change. Indeed there is little doubt that the notion of the flexible firm is extremely applicable to the commercial world of the 21st century in Australia.
The Globalisation Phenomenon had a drastic impact on the world in the late 20th century and much of this change is ongoing and will continue in years to come.…