What Is Motivation?

The processes that account for an individuals intensity, direction, and persistence of effort towards attaining a goal.' Motivation is usually labelled as a personal trait but that is not true since every individual has motivation. However, people have different needs and different interests, which motivate them, (a sports celebrity could find difficulty in reading a journal about medicine in hour but find it less difficult to read a whole stack of sports magazines in the same amount of time).
There are a number of different theories of motivation ranging from the early theories to the contemporary, examples of the earlier theories are Herzberg's and Maslow's theories, and the contemporary examples are ERG and McClelland's.
Abraham Maslow's theory was better known as the Hierarchy of needs. He hypothesized that within every human being there exists a hierarchy of five needs and as each of these needs are met the next need becomes paramount.
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