Country Notebook - France. Mineral Water "Ma... / ID: 359239

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Идентификатор:359239

Автор: gunar (10)

Оценка:

Опубликованно: 02.04.2011.

Язык: Латышский

Уровень: Университет

Литературный список: Нет

Ссылки: Использованы

Рассмотреный период: 2000–2010 гг.

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Содержание

Nr.	Название главы	Стр.
	Cultural analysis	5
1.	Introduction	5
2.	Relevant history	5
3.	Geographical Settings	6
	Climate	6
	Topography	6
4.	Social Institutions	7
	Family	7
	Education	7
	Political system	8
	Legal system	10
	Participation in patents, trademarks, and other conventions	11
	Social organizations	11
	Business customs and practices	12
5.	Religion and aesthetics	13
	Religion and other belief systems	13
	Aesthetics	14
6.	Living conditions	15
	Diet and nutrition	15
	Housing	16
	Clothing	16
	National dress	16
	Types of clothing worn at work	17
	Recreation, sports, and other leisure activities	17
	Social security	17
	Health care	17
7.	Language	18
8.	Executive summary	18
	Economic analysis	19
1.	Introduction	19
2.	Population	20
	Distribution of population	20
3.	Economic statistics and activity	21
	Gross national product	21
	Average family income	21
	Minerals and resources	21
	Surface transportation	22
	Working conditions	22
	Principal industries	22
	Foreign investment	23
	International trade statistics	23
	Labor force	25
4.	Channels of distribution	26
5.	Media	27
6.	Executive summary	27
	Market Audit and Competitive Market Analysis	28
1.	The Product	28
2.	The Market	28
	Competitor's product	29
	Market size	30
	Government participation in the marketplace	30
3.	Executive summary	30
	Marketing plan	31
1.	Company description	31
2.	Product description	31
3.	Marketing objectives	31
	Target markets	32
	Expected sales	32
	Market penetration and coverage	32
4.	Product adaptation or modification	32
	Core component	32
	Packaging component	32
5.	Promotion mix	33
	Advertising	33
	Sales promotions	34
	Objectives	34
6.	Distribution: From origin to destination	34
	Mode selection	34
	Packing	35
	Documentation required	36
7.	Channels of distribution (micro analysis)	36
	Retailers	36
	Wholesale middlemen	37
	Warehousing	37
8.	Price determination	38
	Transportation costs	38
	Customs duties	38
	Import taxes and value-added tax	38
	Retail price	38
9.	Terms of sale	38
9.	Methods of payment	39
10.	Marketing budget	39
11.	Resource requirements	39
	Ecexutive summary	39
	SUMMARY	40

Фрагмент работы

Already fifteen years CIDO Group is a leading juice and soft drinks manufacturer in Latvian, and one of the largest in the Baltics. CIDO is a leader in the soft drink market in Latvian in all segments, as well as exports its products to 13 countries.
"CIDO group" produced "Mangaļi" is the first of three Latvian registered natural mineral water, and it meets the highest standards of quality. Therefore, the fact that this brand is the most popular, is largely viewed as a logical. As shown by research company "GfK CR Baltic" survey, "Mangaļi" declared the most popular natural mineral water in Latvia. It found 75% of respondents. Therefore, the company is interested in expanding the output to push these products to foreign markets, in this case, the French soft drink market. 1

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2. Relevant history

If we turn to the previous days, there were religious wars between different forces: Protestants and Catholics. During this war the nations of Europe, such as English, German, and Spanish fought for power and recognition of their believe. Then this great war continued as the War of the Three Henrys, during which Henry de Guise was killed by Henry III. As Henry de Guise was the leader of Catholic league, his comrades assassinated Henry III in return. The next king, also Henry III, but of Navarre, and well-known as the king Henry IV, singed the Edict of Nantes (1598). And maybe it was not a long period between the new beginning of the religious conflict, that was continued by Cardinal de Richelieu, forcing to disarm the army of the Protestants in 1627.
The other important problem in the life of France was the monarchy and all the questions, concerning the power. One of the most significant periods in the history of France is the Second Empire by Napoleon. During this time France became one of the most powerful countries in Europe. The successful colonial expansion to Asia and Africa was provided at this time. The influence of France in some regions of those places still remained. When the time of Napoleon ended, the monarchy was restored, but very soon overthrown again. …

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