Alcohol Advertising: A System Targeting You

Targeting is directing promotions of a product towards a group of individuals who are likely to buy it. Different products are targeted at different audiences. After a company determines its target audience, that audience is researched in order to learn about lifestyle, attitudes, values, and so on. Companies then can effectively reach their audiences by knowing what magazines they read. Alcohol advertisements in "Maxim", a magazine for men, frequently target, reach, and entertain the male audience by incorporating qualities such as having attractive women, having a good time, being ma…