An Empirical Case Study into the Tea Market

Tea is one of the most popular hot beverages in the world and the demand is always increasing day by day. Tea is drunk by hundreds of million people around the world in every continent and the amount drank everyday is on a colossal scale. The market is ever increasing and there are no shortages of tea manufacturers. Today there are only a handful of tea producers that actually dominate the market i.e. PG Tips, Typhoo and Yorkshire are predicted to account for 57.9% of the market between them in the UK.
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