Branding a Technology Brand

The Game of Technology Branding.
Hi-tech products can be an outcome of a fantastic innovative idea, superb technological breakthrough but if customers don't accept the value proposition because they don't perceive the same, it will not last long with sustainable revenue model. The technological products can be substituted very quickly as technological advancements are very rapid also these products can reach the maturity levels quickly and can become obsolete in no time. Today it is much easier for a competitor to copy your products, services and systems. x…