Case Study: BASF

Report of BASF
1. Overview of the BASF logistics operation in Southeast Asia
1.1 Company background
BASF is one of the world's largest chemical companies. It was established in 1865 with the main product was coal tar based dyestuff. It has six main categories of products which are oil and gas, chemicals, agricultural products, plastics and fibers, dyestuff and finishing products and consumer products. The structure of the company is presented by three-dimensional matrix consisting of operating, regional and functional divisions. …