Customer Service in the Retail Industry

Understanding the Concepts of Customer Service
Research Objectives
1.<Tab/>Gain a better understanding of the concept of customer service in today's retail industry
2.<Tab/>Determine the misunderstandings of customer service in the marketplace
3.<Tab/>Find ways to improve customer service
Research Questions
1.<Tab/>How do customers perceive overall customer service in regards to the retail industry?
2.<Tab/>What measures are providers of customer service presently enforcing to ensure excellent customer service?…