Eidos Interactive: Business Analysis

Eidos Interactive is an English company which makes video games. It is one of the best makers and developers and provides leisure and entertainment especially for young people. We know that nowadays the video games market is growing. "The industry has grown to rival every other entertainment manufacturer grossing more than 100 billion dollars annually worldwide" (Sam Hart, A call for quality, http://www.geekcomix.com/vgh/calqual.shtml, 05/12/02). This market now is more profitable than movie market.
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