Harley Davidson: Industry Outlook

Company Business
Harley-Davidson is the leading factor in the U.S. heavyweight motorcycle market with a 45 percent market share. HDI holds a 28 percent world market share in that class.
Summary and Recommendation
·Shares of this Pershing Recommended List Selection weakened as a result of management taking a conservative stance in planning 2004 production volumes. HDI's position is due to the possibility that the start-up of a new plant and the introduction of new models could hurt production. It is not due to demand for its products, which remains strong. …