Is a Total Ban of Drinking - the Only Way to Reduce the Rising Number of Road/traffic Accidents?

In this essay I would like to raise the problem of the road accidents connected with alcohol drinking. We have to decide this problem somehow, because too many innocent victims are under the threat of being injured or even killed. We have to answer the question why does it happen soften and whose fault it is. Could we call people who drink and drive criminals or they are just affected by commercials on TV. Will the total ban of drinking decide the problem and stamp out road accidents?
First we should find out why does it happen and why people continue to do so. Look what is shown on TV: all the commercials, movies and TV shows popularize alcohol and unacceptable behavior being at the wheel. Young people are most likely to be affected by such propaganda. They do not think about the consequences, but only about being “cool” among their friends. That is why I suppose that we must educate our society and by doing so prevent the problem appearance. …