Marketing a Virgin Trains

I feel Virgin should also target:
For most revenue - Commuters and Students
For a large amount of extra revenue - Parents, Schools (For trips), OAPs.
Positioning for these would be difficult because the areas are diverse although it can be done and should be since there is a lot of potential income from these sources. 11 Contingency Planning
This is the part that asks 'What If...' the company must strive to be able to deal with any situation that may arise in the coming future. Where they'll be able to get over any problems that may be caused, all they have to do is look at the Contingency plan.
For Virgin Trains the biggest problem would be a difficulty on the track, which would be a separate companies fault so they can't take control of it or see that the task is done sufficient enough to suffice.
During this work there was another train incident;
Potters bar in Hertfordshire in this accident once again it was Railtrack who failed to spot the fatal section of track. This was an Arriva North-western rail and in this 7 people were killed. This is the 6th accident in as many years, people will now have even less confidence in the rail and there will be a decrease I the number of users of that track. For if this were to happen to a Virgin Rail service they should have a regularly updated plan on the procedures to go through should a drastic thing like this happen.
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