A Description Of the Criteria Used by the Company to Target the Selected Market
The company Nokia have promoted the Nokia 7210 in a certain way to target the selected market. I will be looking at this in a bit more detail: -
Age
The age that Nokia has targeted for the selected target market is teenagers and young adults. The way the phone has been designed confirms this. The design of the Nokia 7210 and the way this targets the selected market is explained below.
The Design
The new Nokia 7210 has been designed so that it appeals to younger people mainly teenagers and young adults as it can be seen from the picture. It is small, colourful and trendy looking. Which what a lot of young people want in a mobile. It has a light blue front cover and a blue LCD screen.
The phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. It has been given a urban image says Http1. This type of image is very popular among the younger generation as many clothes shops such as Top Shop/Top Man, New Look, Envy and River Island all have also adopted this image in the new range of clothes that they are providing as it can be seen in their websites.
It is also available in a range of colours giving the selected target market a variety of choice to suit all people choices. It is also light in weight only 83g. People do not want heavy chunky phone as the smaller the lighter the phone the fashionable it will be therefore appealing to younger people.
Lifestyle
The type of life style that they will have is that they will be young concerned with fashion and will want the latest technological advances with their phone. In the next section I have looked at what features the Nokia 7210 have that make it appeal to it selected target market.
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