Marketing Research Review

In Taiwan, the Chinese have a tradition on the first day of the seventh lunar month, or what's call Ghost Month. This is when the gates of hell open wide and the spirits are allowed a month of feasting and revelry in the world of the living . The Eastern societies try to appease the dead, rather than trying to reject the dead, by inviting the ghost into the world of the living. The Taiwanese prepare for their ghostly guest by setting up elaborate banquet types of feast; Hosting several Operas, Parades, and other Ceremonial events. …