New Challenges Faced by the Music Industry
It is clear that in the Internet, the Creative Production Industries face their most formidable stumbling stone yet. It is up to them whether they choose to use this as a stumbling stone, or as a stepping stone to greater business growth, and profit potential. It may seem like pilfering the ideas of others, but turning what could be the biggest pirated-music and software distribution network into one where money is earned instead of lost is a real windfall, if companies are prepared to make use of it.
The answer is not in trying to shut down all the opponent networks, as has been tried, and found wanting in the past. The answer lies in innovation, in creating a better product, a more attractive option to the consumer. Ultimately it comes down to making a consumer want to pay money for a service or product, putting their neck on the chopping block isn't going to do it. The answer is in making consumers feel as though they are valued, and not treated like criminals.
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