Recommendations for Blue Ocean Innovations

Employees who are more prepared will respond to customer problems more effectively. Hence, enhancing the customer service (Upadhyay & Khandelwal, 2018).

2. Specify the Blue Ocean Value Innovation and especially how does it reduce company cost and how does it add value for the customer?
VR technology is very flexible and universal. If CitizenM Hotels decide to engage with this technology and use it to train their employees, the costs can be reduced significantly or even eliminated. VR can offer their training course to be either individual or managed in a group. In addition, if VR is used companies do not need extra space or resources for that. Better trained employee’s equal higher customer satisfaction with service (Upadhyay & Khandelwal, 2018). Therefore, CitizenM Hotels will potentially get more positive reviews on TripAdvisor. In fact, that would help to attract more customers. By analysing customer data i.e. what nationalities, traveller types are visiting.
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