Selling Perfection: The Cost of Unrealistic Beauty Ideals

In everyday life we are surrounded by advertisements, but what often goes unnoticed is how they
shape the way we see ourselves. A lot of advertising, especially in fashion and beauty, does not just
promote products. It promotes a very narrow idea of what people should look like. Without even
noticing, we consume content from social media and the internet all the time, and do not realize how
these advertisements impact us.
Unrealistic beauty standards lower self-esteem, especially for young people, because they are still in
the stage of developing themselves. Open any magazine or scroll through social media, and you will
see the same pattern — perfect skin, slim bodies, flawless hair, often edited beyond recognition. …