The Effects of Advertisements on Gender Hegemony

Advertising has become the foundation and economic means of the mass media. Today, it is a $180 billion industry. Americans are exposed to over 3,000 advertisements a day, which makes advertising one of the most powerful forces in society. All sources of media survive on advertisements, especially magazines. Magazines use advertisements for income, marketing, and also supporting their editorial content and beliefs. According to Professor James Lull, the mass media introduce elements into individual consciousness that would not otherwise appear there, but will not be rejected by consc…