What is Public Relations?

My definition of public relations is a management function that identifies, establishes and maintain mutually beneficial relationships between an organization and the various publics on whom it success or failure depends.
Another definition of public relations is a deliberate, planned and sustained effort to develop, establish and maintain two-way communication between and organization and the public. It could also be described as a management communication resource which uses communication techniques and tools to create the right environment for a product, business or service. (www.learn…