Digital marketing strategy for a French toy distributor entering the Latvian market

Project Objectives
Increase Brand Awareness
Introduce new brand to
Latvian market.
Increase sales
Develop trust with partners to
establish sales outlets in
Latvia.
Generate new leads
Attract new leads to increase
chances of gaining potential
clients.

Theory
Digital marketing
A form of marketing
Employs online strategies like social media, websites,
and search engines to promote products/services
Involves engaging audiences, driving traffic, and
converting leads into customers through internet
based platforms.
Digital marketing strategy
outlines a plan to leverage online platforms
effectively
Involves setting goals, identifying target audiences,
selecting appropriate channels
Tactics implementation such as SEO, social media,
and content marketing to achieve business
objectives and maximize online presence and
engagement.…