1. Terms of Reference
The report investigates the marketing activity of Easy jet in terms of environmental factors, marketing research, marketing strategies it has followed, market segmentation and its marketing mix and factors that influence Consumer buyer behavior for its products and services.
2. Procedures
The information upon which the following report was based was gathered after carrying out the following procedures:
The Easy jet website was visited
Search for information through different search engines
Different airport's websites were visited
Library was attended
Relevant marketing theory was researched and applied to Easy jet activity…