In times of internationalism and Globalization around the world the choice base for customers offers opportunities that haven’t existed before. Through these changes in each market, companies and customers have to start new-orientation and establish them again in the market for finding their position.
Especially inside the airline business there has been a turnaround during the last decades (≈ since 1980). New airlines, low-cost airlines, came into the market and tried to get in competition with the traditional ones. Some of them failed, but there are also some airlines which gained a foothold inside the business.
One of these airlines that survived was the Irish competitor Ryanair. Since its establishment in 1985 Ryanair was on the increase and found its position inside the market. Until today this small Irish company, currently with 5,981 employees, is able to get in competition with widely known and big airlines like British Airways, Lufthansa or SAS.…