International Marketing Report. Garden Furni... / ID: 824561

5,49 € В корзину

Добавить в список желаний

В списке желаний

Хочешь дешевле?

Идентификатор:824561

Автор: Анонимный автор (32)

Оценка:

Опубликованно: 08.09.2008.

Язык: Английский

Уровень: Университет

Литературный список: 11 единиц

Ссылки: Не использованы

Увеличить просмотр

Содержание

Nr.	Название главы	Стр.
1	INTRODUCTION	4
2	ENVIRONMENTAL FACTORS	6
2.1	Social & Cultural & Demographic environment	6
2.2	Legal environment	8
2.3	Economic environment	9
2.4	Political environment	10
2.5	Technological environment	11
2.6	Competition	12
3	PRODUCT	13
3.1	Target customer profile	13
3.2	Layers of the product concentrated on concrete details	13
3.3	Adaptation	14
3.4	The brand name	15
3.5	Affectation of potential sales from the country of origin Finland	16
3.6	The packaging of the product	16
3.7	Product development concerning this market	17
3.8	The diffusion of the product in the market	18
4	PROMOTION	20
4.1	Stages in chair “Paradise Promotional Campaign Planning	20
4.1.1	Determine the target audience	20
4.1.2	Determine campaign objectives	20
4.1.3	Determine the budget	21
4.1.4	Determine media strategy	21
4.1.5	Determine the message	23
4.1.6	Determine campaign approach	23
4.1.7	Determine campaign effectiveness	24
4.2	Promotion Mix.	25
4.2.1	Advertising	25
4.2.2	Personal selling	25
4.2.3	Sales promotion	26
4.2.4	Publicity	26
4.2.5	A rough draft of a chair “Paradise” advertisement	27
5	PRICE	28
5.1	Factors influencing price strategy	28
5.1.1	Environmental factors	28
5.1.2	Market factors	29
5.1.3	Company internal factors	29
5.2	Pricing strategies	31
5.3	Price setting	31
5.4	Price issues	32
6	PLACE	33
6.1	Importance of internal distribution	33
6.2	Structure of international channel	34
	References	32

Фрагмент работы

ABSTRACT

In today’s competitive business environment every company seeks ways to produce their products internationally. The objective of this report is to show how manufacturer can make managerial decisions for selling their product in foreign market through the marketing mix 4P’s: product, promotion, price and place. Moreover to recognize the environmental factors and understand their effect on the marketing decisions of a company who wants produce internationally. In this case manufacturing market is Finland and main foreign target market is Spain.

1 INTRODUCTION

Nowadays furniture business is very competitive. There are many furniture companies through the all world, because furniture are one of the main products for people to satisfied their needs and wants. In addition for companies it is new question what to do with their products: sell in domestic market or go abroad? This report will show decision making process for selling garden furniture Paradise abroad in Spanish market.

Our product is garden furniture: a garden chair for people who have a reasonable level of income and who likes untraditional and simple style for furniture. Garden furniture Paradise is product from the company Ottotuote Oy in Valkeala, Finland. This furniture is suitable for different kind of interiors including conservatories, halls, balconies, offices, public areas and gardens. The brand name Paradise reinforces the image of the product used in a pleasant surrounding. The name can also be considered suitable for international markets. Paradise furniture is a designer product and during the years it has received a lot of attention in furniture exhibitions at home and abroad. According to export specialists the European markets also looked profitable.

…

Коментарий автора

Комплект работ:

ВЫГОДНО купить комплект ➞ экономия −6,98 €