Lidl – the savior of grocery market prices or just another store that wants to be included?

This report concentrates on the microeconomic effects made on the grocery store market due to Lidl’s entry in Latvia. Analysis will be specifically made on the grocery part of the stores. Total market output and competitor individual outputs and prices will be looked at, as well as reaction from the consumer side. Deeper attention will be paid to the real changes in prices and to the question if they actually changed from Lidl’s entry in the market or due to some other price influencing factors happening at the moment such as high inflation.…