The International Chain Analysis of Company ... / ID: 286418

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Идентификатор:286418

Автор: mikky (17)

Оценка:

Опубликованно: 16.01.2009.

Язык: Английский

Уровень: Университет

Литературный список: 4 единиц

Ссылки: Не использованы

Рассмотреный период: 2000–2010 гг.

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Содержание

Nr.	Название главы	Стр.
1.	The Problem Statement	4
1.1.	Background	4
1.2.	The Problem Statement	4
1.3.	Delimitations	4
1.4.	Methods	4
2.	History and Philosophy	5
	General information and history	5
	Philosophy	6
3.	Products, services and experiences	7
	Services	8
	Experiences	8
4.	Communication	9
5.	Culture: attitudes and behavior	10
	Figure 5.1 Schein model	10
6.	The Value Chain	13
7.	P.E.E.S.T. Analysis	14
	Political Factors	14
	Economical Factors	14
	Ecological Factors	14
	Social-Cultural Factors	15
	Technological Factors	15
8.	SWOT Analysis	16
	Strengths	16
	Weaknesses	16
	Opportunities	17
	Threats	18
9.	Financial Analysis	19
9.1.	Figure. Profitability	19
9.2.	Figure. Profitability Chart	20
9.3.	Figure. Financial risk	21
9.4.	Figure. Liquidity	22
10.	Conclusion	23
11.	Sources	24
12.	The process evaluation	25
12.1.	The working process	25
12.2.	Carrying through of the project	25
12.3.	Teamwork	25

Фрагмент работы

1.1 Background
The Body Shop is an international company, and recently thanks to the merge with giant L’Oreal, now it is a well known worldwide company. Offering and an excellent service and adding to that a range of high performance products, makes out of Body Shop’s stores to come in front of other cosmetics and toiletries shops.
1.2 The Problem Statement
In the Company Analysis project we are going to investigate the Body Shop international chain, paying our attention to the Body Shop Group in general, and we will investigate one of the Body Shop outlets here in Aarhus by our own to help us get a broader view of the whole Body Shop International group.
We are interested in the evaluation of the company’s financial performance and its profitability. We will do a thoroughly analysis the culture of the company, both internal and external communication, and on the experience provided in the shop, in order to understand better how the company creates values to their customers. Another point we will touch in our analysis is about the marketing strategies The Body Shop applied in developing and improving their role on the cosmetics and toiletries market.
1.3 Delimitations
We are going to analyze the three year period of time (2004-2006). We will not make comparison between The Body Shop and its competitors and we will not analyze the separate regions where the shops are established. …

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