Автор:
Оценка:
Опубликованно: 18.02.2005.
Язык: Английский
Уровень: Университет
Литературный список: Нет
Ссылки: Не использованы
  • Презентация 'Service Marketing', 1.
  • Презентация 'Service Marketing', 2.
  • Презентация 'Service Marketing', 3.
  • Презентация 'Service Marketing', 4.
  • Презентация 'Service Marketing', 5.
  • Презентация 'Service Marketing', 6.
  • Презентация 'Service Marketing', 7.
  • Презентация 'Service Marketing', 8.
Фрагмент работы

Relationship with Customer Satisfaction
Integrated Marketing Communication
5 P’s – flow chart
Product (service), price, place, promotion, people
Promotion – Advertising, Public Relations, Sales Promotion, Professional Selling
Concept – change one attribute…need to change them all

Service Attributes
Understanding how SERVICE QUALITY = CUSTOMER SATISFACTION
Customer choose among products and services
Customer value – benefit that the customer gains from using a product/service compared to the cost
Customer Satisfaction – perceived performance in delivering value in relation to the buyer’s expectations…

Коментарий автора
Atlants