The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
PRICE
Price depends on the customer's perceived value of the product.
A lower price makes a product accessible to more customers.
A higher price appeals to customers seeking exclusivity.
What is the value of the product or service to the buyer?
Is the customer price sensitive?
How will your price compare with your competitors?…
