Executive Summary
The Maytag Company was created in 1909 because F.L. Maytag had found a niche in the market by producing washing machines. They were extremely successful and held 40-50% of the market share throughout the 1920's and 30's. F.L. Maytag had created a product that was known for its quality and was a product that targeted the high-end consumer. Maytag continued to enjoy market leadership, market share growth, and profits until they tried to expand globally in 1988.
Expanding globally seems to be the root cause of Maytag's problems they are currently facing. …
