OVERVIEW/PROBLEM STATEMENT
The following are the problems of Harley Davidson
1. Declining market
2. Poor economic climate
3. Competition from Japanese manufacturers
4. Poor quality of products
5. Young Generation not buying the product
COMPANY PROFILE
The Davidson brothers, William D., William S., Walter and Arthur founded Harley Davidson, Inc. in 1903. In the first year, only three motor cycles were produced. In 1904 production increased to eight motorcycles. Company present office is located at Juneau Avenue in Milwaukee, USA. In 1907 the company was incorporated.
In 1965, Harley-Davids…
