The problem of intrusive ads on the Internet became very popular nowadays. The term “intrusive” means – “unwelcomed”. It is the form of advertising that upsets the customer. Advertisers usually focus on serving impressions rather than specific ads to target audience.
The survey showed that consumers rate intrusive ads as the most negative advertising experience. As well as the most annoying action brands take on social media is posting too many promotions.
We all faced with auto-play video ads with sound, ads with countdown, full-screen ads, impossible to close, retargeting large sticky ads.…
