The benefits of researching a business decision rather that making an intuitive or "gut"
decision is the amount of critical information gained to assist in the decision process. It
is important to have a broad spectrum of information regarding all of the variables in any
given situation. In order to make informed rational decisions one should be aware of the
pros, the cons, the cost, and the consequence before jumping into a committed contract
or decision. Researching also helps the decision maker see history or previous
performance of the organization or topic that he or she is researching.
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