Summary
When creating a company, the marketing strategy is very important. This strategy help determine how long the company will last. Marketing strategies are the marketing logics by which the company hopes to achieve strong and profitable customer relationships. It involves deciding which customers to serve and with what value proposition. (Armstrong, G & Kotler, P G5) In this strategy there needs to be a mix that the company uses to produce responses it wants in the target market. I decided to pick a company that was founded in 1970 for this project. Little Tikes is now a multi-national manufacturer and marketer of high quality children's products. (about our company) This company drives consumer demands through comprehensive marketing programs.
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