As a new ice cream company, Sweaty Company aimed to introduce the brand in the market. In order to be famous the company needs to do many efforts to increase the sales volume. Therefore, research and plan following by promotion is set up to reach the goals. The company is going to highlight some point, such as new product objective, sales objectives, retain earnings objective, market share objectives, social responsibility objective, and timing objectives.
1. New product objective
We plan to sell ice cream that targeting three different segments that are family segment, gourmet segment and life style segment.…
