Автор:
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Опубликованно: 10.10.2004.
Язык: Английский
Уровень: Средняя школа
Литературный список: Нет
Ссылки: Не использованы
  • Эссе 'Wireless Internet at McDonalds - Complete Marketing Plan', 1.
  • Эссе 'Wireless Internet at McDonalds - Complete Marketing Plan', 2.
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Фрагмент работы

Company Overview
<Tab/>McDonald's has built itself into the number one food service retailer in the world with over 30,000 restaurants in 119 countries; it serves over 47 million customers daily. The company's mission is to leverage the unique talents, strengths, and assets of our diversity in order to be the world's best quick-service restaurant experience (McDonald's.com, 2004). Founded in 1937 by brothers Richard and Maurice McDonald, the company began as a simple food processing and assembly line at a small drive-in restaurant; business expanded slowly. Noticing an oppo…

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