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Elevator Pitch Tips
Then, we need to provide potential customer, client or investors on information - How our product will help them and solve their problem:
We believe that our carpooling lease software will help you to solve traffic jams in overall, help company’s employees to be at work on time, saving not only their time and money, but also our customers. Nevertheless, this is a good alternative for private transport, public transport, different - leasing applications and taxis environmental speaking, because it shortens fuel consumption dramatically, per each employee, therefore emissions that their cars produce.
Lastly, now, when they are interested, we need to make a comparison or say, why are we better than alternatives or competitors. (We can do this again with 1-3 as it is less time consuming in actual elevator pitch, but taking in consideration that we have extra +0.30sec. we can use this time to explain a little bit more about our idea, benefits and differences).
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I deal with elevator and sales pitches every day, we even have special trainings in our firm to teach our customers how to, properly do it. (Trust me, they are not cheap, so I believe they will evaluate this even more than the presentation itself). Let me say, first of all, it’s not an easy task, second of all, it requires a lot of training and it’s good that we can read it from the script in our presentation, otherwise, to give a good sales pitch perfectly, it requires drilling the same text over and over again, something similar to learning a poem. But that is not very good approach, because pitch needs to be interesting and rather fun not robotic and boring (We need to exclude this monotone approach). I know, that a lot of teams will definitely go with this ‘’standard’’. We, however, need to innovate our pitch with emotions, humor, something interesting, question/s at the end are a must, like, How about meeting next week to discuss more? Are you interested? When can we go out for a beer? Etc. Also, there are many nuances you need to take in consideration, like – is it a sales pitch, pitch to arrange a meeting or pitch via phone (aka cold call). In our case it’ more like sales pitch not elevator pitch, because we aren’t actually meeting investors in present.
