LG’s image rests on four pillars: its values, the brand promise, the advantages and individuality. Inherently based on a humanist philosophy, LG relies primarily on building a relationship of trust with its customers. “Creating Values for Customers” means to innovate on a continual basis in order to provide the best possible value for each individual buyer. Given the company’s commitment to complete customer satisfaction, buyers proudly identify with the product and the brand behind it. [5]…
