MARKETING: PEST Analysis for the ATM in the United Arab Emirates
PEST analysis:
The process by analyzing the following three aspects is obligatory. Each business must evaluate its environment before starting the marketing plan:
<Tab/>Internal environment such as staff and office technology
<Tab/>Microenvironment such as suppliers, external customers and competitors
<Tab/>Macro-environment such as political forces, economic forces, socio-cultural forces and technological forces (PEST factors)
The preceding asp…
