It is important to understand that no two crisis events are completely the same. There will be times when the PR team will have to be reactive. Certain twists not considered during the creation of the general crisis management plan could potentially occur. The PR team must be able to relate the opinions of all publics to management. Paired with suggested responses these public opinions should dictate the course of action. PR plays a critical role in all crisis situations. The Greenergy crisis is a perfect example.…
