Establish a brand image for the company based on the research undertaken
Based on the demographic and psychographic information that I collect from my primary research based survey in objective number 1, I will use secondary research in order to establish some common stereotypes for the primary audience that I identify that will enable me to create a brand image for the company that will appeal to the target audience.
I will have completed this target once I have identified a 'personality' for the brand and how this will appeal to my target audience.
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