Canadian Tire Corporation.
&
Global Expansion
CASE STUDY (SWOT ANALYSIS)
Problem / Issue
The Canadian Tire Corporation (CTC) lost nearly 300 million dollars on a geographic expansion strategy that failed. Poor market research, compounded by the resultant management decisions of an overoptimistic CEO led to the termination of his employment and CTC to a substantial loss. A new CEO has been appointed to incubate new strategies to build on their previous successes and to put the company back on track.
Company Background
Canadian Tire Corporation, founded in…
