In conclusion, BMW short films was a huge success and it managed to fulfill all the hoped objectives, they managed to create a revolutionary way how to effectively show what makes a BMW a BMW- present their brand image. People loved it and were even asking for more. I think it would have also been a smart move to distribute these short films to movie theatres as a trailer before the movies. In this case even broader audience would have seen this “masterpiece”, as it was called by media, and they would have gotten even more success out of it. …
