Michelin Tire. Business Strategy Case Study

Michelin case study
ENVIRONMENT ANALYSIS
Strategic Business Units
<Tab/>Commercial vehicles<Tab/>Passenger vehicles<Tab/>Others
Original equipment<Tab/>Segment 1<Tab/>Segment 2<Tab/>Segment 3
Replacement<Tab/>Segment 4<Tab/>Segment 5<Tab/>Segment 6
Key Success Factors
<Tab/>Commercial vehicles<Tab/>Passenger vehicles<Tab/>Others
Original equipment<Tab/>Price
Tire design
Tire…