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Investigating Performance of the Selected Small Business Enterprise
4.2 Planing how the changes will be managed in the business
I believe that the company will manage changes by discussing change ideas with the staff and encouraging the employees to ask questions about it. Change can be managed by creating a sense of urgency of implementing plans as well as with a constant feedback. The most important thing is to define what needs to be changed. Furthermore, there should be a focus on one main goal instead of many simultaneous large goals. The changes will most likely be managed by implementing innovation (new ideas), nimbleness (simplifying and revising how daily activities get done) and through costumer focus and extended market research.
4.3 Monitoring improvements in the performance of the business over a given time scale
In order to monitor improvements in the particular enterprise, it is important for the business to be consistent in implementing change. When visiting the companies web page two weeks after the interview, it is clear that the companies web page has not been developed and the social media account on facebook.com is not yet maintained, meaning, there are no responses to comments and no new information is added to the page.
The hotel owner has considered holding staff meetings, however, he does not seem to want to make the current system of work effective, since it satisfies his personal idea of a successful business, that is financially stable. The delegation of responsibilities without personal participation and support creates a situation where the staff is somewhat against the management. I believe that the business plan was not developed because the building can easily be used for renting, as fallows, there seems to be a lack of motivation to initiate change. I understand the owners position, no organization should implement change just for the sake of change, there has to be a vision behind it, so it would not provoke skepticism among employees. However, the communication area is an important factor for the employees since it affects their job directly and it is beneficial for the owner, since more loyal employees will work more efficiently and be more reliable.
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The company was established in year 2005, which means that it has endured the highest peek of economic crisis and has gained valuable experience. The hotel is located next to The Freedom Monument, which is next to the Old city. There is a developed traffic infrastructure in the area. The general review on booking.com is 7.8, which is higher compared neighborhood hotels, for example, hotel “Viktorija” which has a 7.7 rating. However, it is also important to note, that there are higher ratings for rentable apartments and higher class hotels (the lowest being 7.9 and the highest 9.5). Furthermore, the reviews are usually much higher then an 8.0 rating (Booking.com, 2017). Which means that any lower, and the hotel would have a hard time competing with neighboring hotels in the same area that are also focusing on tourists with low income, considering also, that there are plenty of higher class hotels as well as lower class B&B hotels. The hotel has plenty of guests that visit the hotel regularly – the loyal clientele.
