Branding means – developing a brand. Brand has at least five different meanings.
1.The word brand is used to designate a trademark
2.The word brand is used to designate products of a certain make.
3.The word brand is used to designate various product lines in a company
4.The word brand is used to designate the sum of tangible and intangible assets connected with a specific product or a company
5.The word brand is used to designate anything famous (David Bechem is a brand)
Short history of a brand
Two hundred years ago - the brand was a mark of ownership
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Apraksts par "Brending", ka var izmatot arī prezentācijām. Zīmola nozīme, pielietošana, vārda izcelšanās vēsture, Brendinga(zīmola)sastāvdaļas, Zīmola piešķirtā vērtība.
