This paper will present my personal definition as well as two other sources found on the Internet. I will explain the importance of marketing and its role in organizational success. I will then give real-world examples that will support my explanation regarding marketing.
Marketing has been a term that can have several meanings for me. It can mean advertising, where campaigns are devised to sell a product or service to the mass consumer market. It can mean research into developing new products and finding where these products fit into the consumer markets. …
