Sport Obermeyer is a high-end fashion skiwear design and merchandising company
headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a
dominant competitor. Sports Obermeyer's estimated sales in 1992 were $32.8 million. The
company holds 45% share of children's skiwear and 11% of adult Skiwear market. Sport
Obermeyer produces merchandise ranging from: parkas, vests, ski suits, shells, ski pants,
turtlenecks, and accessories. These products are sold throughout U.S. department stores
in urban areas and ski shops. With increasing demands and rising competition, Sport
Obermeyer needs to have and edge on the market. …
