Marketing Mix
The key to gaining the attention of potential customers is the development of community marketing, not a selling approach. Marketing is a continuous, coordinated set of activities associated with efficiently distributing products to high potential markets. It involves making decisions about product, price, promotion, and distribution. Marketing focuses on providing customer benefits and satisfying needs better than the competition.
It is based on the principle that consumer-buying resistance will be overcome if the product satisfies buyer needs. In the following parag…
