The purpose of the advertising is to persuade people to purchase the product or service. My advertisement for Basketball shoes is pitched for high income earners who like to play basketball or those at the peak of their playing performance and just want to simply improve their playing performance. It would be placed in a colored magazine such as the XXL National Basketball League Magazine, or other sports Magazines, because this paper has very high readership among the basketball fans.
This advertisement makes effective use of the AIDA theory of advertising, readers attention is captured…
