Firstly, you could reduce the price by, say, 20% to 30%, so that it is in the medium range of prices. It would be more inexpensive, but you would sell more at the same time. Secondly, you can develop a new advertising campaign to relaunch the brand, where you can highlight the product’s benefits and qualities. This also is a way to spread a word about your brand and earn costumer’s loyalty. …
