The external environment is everything outside the walls of the organization. It is the wider society wherein the organization's employees come from and continuously interact with. It is a broader culture that is comprised of assumptions, values, norms, and behaviors. It is an erratic economy in which the organization has found an opportunity to do business and will continuously seek for opportunities to gain or maintain competitive advantage, competencies, resources, and strategies. It is a government that has the power to enhance or limit the activities of the organization by law. …
